|
Marketing, 2008 Edition
|
MSRP: $216.95
Your Price: $157.65
Savings: $ 59.30 ( 27% )
Shipping: Usually ships in 24 hours
Manufacturer: South-Western College Pub
Prices subject to change. Please verify price during checkout.
|
|
|
|
|
Additional Marketing, 2008 Edition Information
|
Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications.
|
|
|
What Customers Say About Marketing, 2008 Edition:
|
|
shipping was fast and text book was in good shape and said in the desription.
I will order through Amazon.com again in the future. I received my book in a timely fashion and it was in very good condition.
Good conditions and exactly what I wanted I needed the book fast because I forgot to buy it before school started. I ordered it on Friday and got here Tuesday.
It is clear on marketing terms, definitions, and functions. The book is very up to date.
|
|
 |
|
|
