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Marketing, 2008 Edition
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MSRP: $227.95
Your Price: $158.59
Savings: $ 69.36 ( 30% )
Shipping: Usually ships in 24 hours
Manufacturer: South-Western College Pub
Prices subject to change. Please verify price during checkout.
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Additional Marketing, 2008 Edition Information
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Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications.
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What Customers Say About Marketing, 2008 Edition:
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Not in as good of condition as I thought it would be, but it is definitly usable and arrived when I needed it to.
Although I did not receive the correct version of the text, it was still the book I needed. I like how to chapters are broken down and the flow is from each topic is smooth. When I ordered this product, I was expecting to receive exactly what the description said: the loose leaf, binder version of this text. The text is great because it includes a lot of real world examples in each chapter and offers a lot of other examples of the material that is easily related to. I would recommend this text for anyone looking for a book to incorporate into a Marketing class. I chose this product because my professor recommended it and because it was cheaper than the hard copy-that, and I could just take each chapter to my class as I needed it. However, I received the hard copy in the mail.
thank you very much. I have not much to say but mt daughter is very happy for the book. It's a great help in her class in the university.
Everything promoted was done. The price was fair given the condition of the book. My marketing book arrived on time. The condition was better than I expected given the description.
It sold for an okay price at the end of the semester too. The book was pretty good with a lot of illustration and examples from real life.
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